I generally choose the tastiest option that works towards what I 'know'[0] about nutrition based on what I've already eaten for the day and what I am planning on eating later. Considerations like 'processedness' or 'organicness' don't enter into it (for the above reasons). Considerations like price and shelf life do, but only casually.

What I 'know' can be more or less completely summed as: I need to eat ~2500 calories per day, +/- 100 calories being 1/35th of a lb or so

I should eat ~1g/kg to 1g/lb lean body mass in protein to avoid losing muscle mass

I need to eat/drink enough salts/electrolytes to replace what is lost through perspiration

I need to eat enough of various micronutrients (e.g. Vitamin C) to avoid specific deficiencies.

[0]My understanding of what has been meaningfully proven/characterized with a 'to me' significant impact/effect.