Nvidia has internal access to the new card way ahead of time, has aerodynamic and thermodynamic simulators, custom engineered boards full of sensors, plus a team of very talented and well paid engineers for months in order to optimize cooler design.

Meanwhile AIB partners is pretty much kept in the blind until a few months in advance. It is basically impossible for a company like EVGA to exist as they pride themselves in their customer support - the finances just does not make sense.