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Re:Ask HN: What currency is best for a UK startup to charge in? by bdfh42 on Wednesday July 18, 2012 @12:19PM (#4261448)
As you will have to charge VAT to EU based users (assuming you intend to make more than the UK VAT annual floor) you will need to present different prices to different markets in any case.

Given that you thus can't present a single price and allow the card processor to manage the currency conversion then you might just as well quote prices in at least 2 currencies (but Euros might be worth adding to make 3)

Re:Ask HN: What currency is best for a UK startup to charge in? by swanify on Wednesday July 18, 2012 @01:27PM (#4261802)
Very good point hadn't thought about that! Thanks