Re:Why the Library of Congress is wrong to archive Twitter
by wtvanhest on Wednesday July 18, 2012 @09:08AM
(#4260524)
Well there certainly is a business advantage. Or why would Twitter have done it, and done a big rollout of the deal
You cannot assume companies always act logically. In this case they could have agreed to it just because it was "cool".
They didn't do it out of altruism, they did it because it was excellent publicity.
This is probably accurate, but it doesn't give them a long term advantage. It probably gave them a small boost in marketing (I say small because I have never heard about this). Marketing doesn't hold up without investment. (for those of you who say iconic brands will hold up, keep in mind that every iconic brand advertises constantly.)
Further, the government arbitrarily "subsidizes" businesses constantly. In many cases much more so than Twitter. I agree that any subsidy (whether monetary or otherwise) should be examined, but in this case it seems to be a complete nonissue to me.
You cannot assume companies always act logically. In this case they could have agreed to it just because it was "cool".
They didn't do it out of altruism, they did it because it was excellent publicity.
This is probably accurate, but it doesn't give them a long term advantage. It probably gave them a small boost in marketing (I say small because I have never heard about this). Marketing doesn't hold up without investment. (for those of you who say iconic brands will hold up, keep in mind that every iconic brand advertises constantly.)
Further, the government arbitrarily "subsidizes" businesses constantly. In many cases much more so than Twitter. I agree that any subsidy (whether monetary or otherwise) should be examined, but in this case it seems to be a complete nonissue to me.