There has also been a disheartening shift with supercars that, imho, has damaged the industry. In the 90s, if you won the lottery you could buy a Lambo or a Ferrari and have one of the best cars on the planet. Become a top lawyer/doctor and and you could buy one too. Today, the elite cars require one to win the lottery multiple times. The market for cars worth 10m+ and even 20m+ has exploded since the 90s. Something like a Zonda now cost more than the flyaway price of a Learjet. Kids don't dream about great cars anymore because, short of marrying a world leader, there really is no possibility of attaining such things. They instead dream of tictok fame and one day owning their own house in the burbs.