Guess what, race is an issue and the group identity you're seeing is a defense mechanism against many generations of intentional cultural eradication and appropriation.

We should not be in the business of telling other people which aspects of themselves they can and cannot identify with. Admonishing black identity is perpetuating this cultural eradication, and so it is not the neutral position you think it is.

That's all tangential from the topic at hand anyway. On-topic, Liv is a great example of the corporate appropriation of culture.