That's why I said feels like a telco sell. If this doesn't privatise the commons and two factories next to each other and the block of flats across the road can also use it, I'm sold. If it's a telco play like picocells were, to move your voice to VoLTE and then VoWiFI but still charge you for sending data over your IP packet budget.. I'm less sure. Telcos might just be a licencing gadget to sell me a unique phone identity.