oooh, yeah, I was thinking about it backwards. sorry about that! yeah I'd agree that's steganography.
I would definitely expect something like this to happen at some point. as long as people use LLMs with a non-zero temperature, you'd expect variation from anyone's output, so it'd be super hard to detect / super deniable with just the output.
So you'd feed the algorithm some starter text like: "Here's my favorite recipe for brownies", and then you'd give it some data to encode, and depending on which data you gave it, you'd get a different, but "plausible", recipe for brownies. The recipient could reverse the recpie back into numbers, and from that they'd decode the hidden message.
The trick would be balancing the LLM's attempt to make sense against whatever additional constraints came along with your data encoding scheme. If you tried to encode too much cyphertext into a too-short brownies recipe, the recipe would fail to be convincingly a recipe. Conveniently, it's conventional to prefix recipes with a tremendous amount of text that nobody reads, so you've got a lot of entropy to play in.