They've been open about how to deal with it — and do not intend to deal with it in pretty much the same way as all their predecessors.
"They" are subject to being replaced --- in which case, everything "they" say now may no longer hold true.
The reality is that the venture capitalists they are in bed with will push for maximum return on their investment.
History suggests that at some point, the VCs will most likely win and the slide toward enshittification begins.
Or maybe they have thought about --- and intend to deal with it in pretty much the same way as all their predecessors.
Bluesky is up to their ass in venture capital funding. Ignoring this fact and presuming some viable, unknown/unspoken alternative exists to defy the forces of capitalism they are in bed with is unreal, and an unreal premise never leads to insightful conclusions.