I'm painfully aware ... I lost the key to our short term rental somewhere around midnight in Tilburg during the Euro cup, one weekend before the finals and all the hotels/hostels were full in the city (and in Eindhoven and in Berga) ... of course our host's phone was on do-not-disturb, but at least it did not rain that night.

Anyway, the point of sportswashing is not direct monetary profits.