Desperation forces Nokia to cut Lumia price in half

Posted by Toshio on Monday July 16, 2012 @05:40AM
from the semiaccurate.com dept.

http://semiaccurate.com/2012/07/16/desperation-forces-nokia-to-cut-lumia-price-in-half/

( 10 comments | 8 points | on HN )

Re:Desperation forces Nokia to cut Lumia price in half by kevin_p on Monday July 16, 2012 @06:59AM (#4250135)

That's nothing, Apple UK are so desperate for people to use the iPhone 4S that they're giving them away free. Brits must really hate Apple products.

With a 2 year contract. So not free at all, in the same way that the Lumina isn't $50

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Re:Desperation forces Nokia to cut Lumia price in half by testdfsg on Monday July 16, 2012 @06:49AM (#4250106)

It's not cutting price in half. Non-subsidized price was 400 USD. Now it's 350 USD. Why would you ever mention subsidized price? It depends on carrier and contract details.

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Re:Desperation forces Nokia to cut Lumia price in half by Toshio on Monday July 16, 2012 @06:51AM (#4250114)

> "Non-subsidized price was 400 USD. Now it's 350 USD."

Citation needed.

AFAIK, the price-per-unit AT&T is paying to Nokia is a trade secret.

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Re:Desperation forces Nokia to cut Lumia price in half by testdfsg on Monday July 16, 2012 @07:00AM (#4250138)

Look on ebay.

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Re:Desperation forces Nokia to cut Lumia price in half by Toshio on Monday July 16, 2012 @08:31AM (#4250415)

That is circular logic at its finest. eBay didn't cut any price by $50.

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Re:Desperation forces Nokia to cut Lumia price in half by testdfsg on Tuesday July 17, 2012 @04:24AM (#4254780)

If original price is cut by $50, then phones on eBay will become cheaper too.

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Re:Desperation forces Nokia to cut Lumia price in half by numo16 on Monday July 16, 2012 @10:03AM (#4250722)

Maybe they would have sold more if it were available on more than one carrier. My service with Verizon is too good for me to switch carriers over a phone.

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Re:Desperation forces Nokia to cut Lumia price in half by mariuolo on Monday July 16, 2012 @07:51AM (#4250276)

Only the advance payment is cut in half. I assume the remaining instalments are the same.

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Re:Desperation forces Nokia to cut Lumia price in half by shinchan on Monday July 16, 2012 @06:31AM (#4250064)

with its WP8 incompatibility announced, i doubt this would help much.. i guess they are just trying to minimize the loss.

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Re:Desperation forces Nokia to cut Lumia price in half by shahidhussain on Monday July 16, 2012 @06:52AM (#4250115)

I'd be pretty surprised if Nokia's marketing team haven't already some some price sensitivity analysis (maybe based on past promotions or variations in pricing across carriers or territories) to determine the expected change in revenue from this line. I would guess that you're right, and this level of price change as presented to the end consumer isn't going to drive sales to any meaningful degree. It's possible though that the promotional effect will have a bigger impact (i.e. some percentage people who haven't heard of or noticed the device before will purchase based on other factors).

Either this, OR some marketing director somewhere needs to be seen to be doing something.

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