Perhaps this is what happens when someone creates a mega-sized website comprising hundreds of millions of pages using other peoples' submitted material, effectively creating a website that is too large to "moderate". By letting the public publish their material on someone else's mega-sized website instead of hosting their own, perhaps it concentrates the web audience to make it more suitable for advertising. Perhaps if the PTSD-causing material was published by its authors on the authors' own websites, the audience would be small, not suitable for advertising. A return to less centralised web publishing would perhaps be bad for the so-called "ad ecosystem" created by so-called "tech" company intermediaries. To be sure, it would also mean no one in Kenya would be intentionally be subjected to PTSD-causing material in the name of fulfilling the so-called "tech" industry's only viable "business model": surveillance, data collection and online ad services.