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Re:Escaping Google's Manual Reputation Penalty and Resuming ... by summerlight on Saturday December 21, 2024 @02:52PM (#42481804)
This is a prevalent misconception that assumes advertisers don't care about how their money is spent! Advertisers and Google are actually concerned about SEO garbage. Nowadays, most advertisers tend to pay based on # of conversions, its value and ROI. Those spammy sites usually yield a garbage CVR even though their CTR seems great. Advertisers don't like this.

Looks like people don't acknowledge that # of clicks is no more important metric. That seemed to be important when it was the only meaningful performance metric. But the ultimate metric that matters to money is advertiser budget allocation. If they see Google search performs worse in terms of conversions, they will cut their budget there. And this is the real problem that Google has.

Re:Escaping Google's Manual Reputation Penalty and Resuming ... by ryoshu on Saturday December 21, 2024 @02:55PM (#42481831)
Where else is that money being spent?
Re:Escaping Google's Manual Reputation Penalty and Resuming ... by nothercastle on Saturday December 21, 2024 @08:23PM (#42483742)
Different groups often look at different metrics. It’s possible that the sales group cares about one value while the dev group optimizes to another