Re:Ask HN: how to acquire customers which are small business...
by LondonEngland on Sunday July 15, 2012 @06:28AM
(#4246655)
Been doing this for a couple of years. I've had some success using...
1. LinkedIn Ads - Expensive but you can setup the targetting options to show them to, for example, only: 'CEOs/Managing Directors/Owners of companies with 10-50 employees'
2. Business networking events - Not internet based but perhaps you could set up some kind of affiliate scheme?
3. Referrals - LOADS of our sales come from referrals. Try incentivizing or just asking your happiest customers for referrals.
4. Free workshops and educational events - Perhaps run webinars on how the cloud can help small businesses or what a CRM system is? Include a short and non-pushy sales pitch on your services plus a special offer for attendees only in the last 5 mins of the talk. We run seminars on marketing metrics and planning - people love them.
1. LinkedIn Ads - Expensive but you can setup the targetting options to show them to, for example, only: 'CEOs/Managing Directors/Owners of companies with 10-50 employees'
2. Business networking events - Not internet based but perhaps you could set up some kind of affiliate scheme?
3. Referrals - LOADS of our sales come from referrals. Try incentivizing or just asking your happiest customers for referrals.
4. Free workshops and educational events - Perhaps run webinars on how the cloud can help small businesses or what a CRM system is? Include a short and non-pushy sales pitch on your services plus a special offer for attendees only in the last 5 mins of the talk. We run seminars on marketing metrics and planning - people love them.
Good Luck!