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Re:Ask HN: Do online demos without sign-up actually increase... by rogerbinns on Saturday July 14, 2012 @11:37PM (#4246026)
Read this http://www.uie.com/articles/three_hund_million_button/

The company was Best Buy. Look at the stats which show that requiring registration essentially never helps. About the only time it would is for (very?) frequent visitors.

You don't need "security" for orders other than making order ids non-guessable. For customer service people can give their order id and other details if necessary (eg zip code, name).

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