However, I think the original thinking behind the term "meme" is probably still the definitive discourse on the subject: in analogy to genes, ideas undergo natural selection for survival/reproduction and the attributes that promote this specific kind of fitness (ease of spread, satisfaction, advantage obtained by spreading) will be selected for in the course of social interaction. Qualities we might like to encourage (accuracy, completeness) will not be selected for except insofar as we can connect them back to the actual selection mechanism.

That said, "meme" really doesn't quite put as sharp of a point on the problem as "LIES."

Another tweak: Low Information Extra Satisfying