"Out of touch with society and the market" is basically reactionary thinking right? We've all heard the "Ford" quote of "if I asked my customers what they wanted, it'd be a faster horse".

The people's opinions and the market are not sacrosanct - they are very often wrong in making human progress. George Bernard Shaw knew the attitude we need to make change:

"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."