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Re:Ask HN: Do online demos without sign-up actually increase... by thibaut_barrere on Saturday July 14, 2012 @11:48AM (#4244460)
> the total number of people that paid at the end of the trial period went up significantly.

That's what I would have suspected as well. Weeding out the users that are not a good fit is very interesting indeed!

I suspect too that asking for CC info straight after the demo would be less of a repellent, once the visitor has actually tried the app (and it will probably lead to less chargeback, too).

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