Isn't it better when you can upgrade yourself as better components come out? It would be far better for Apple to come out with a 8 hour battery upgrade for current owners. You don't need a whole new platform to upgrade a battery, or a disk, or a video processor.

I agree on the service centers though, they are a huge apple advantage. I don't think I would ever want to go to one and waste my time. One hour at the store plus commute costs me almost the price of a battery.I prefer to click it on line and spend 30 seconds popping a new battery in.