I can tell you that there has been a lot of sobering up — but that the news isn’t made by those people…

Totally. And everytime someone sobers up, there is a cabal of people saying "we've sunk however many $$$ into this, it's the core feature of the xx roll-out...drink up, the hype party continues, like it or not...." So now you see phenoms like the one-time 'premier tier subscriber only feature of co-pilot on Github now pushed to everyone, prompts to use the generative A.I in iStock on every page, compulsory "use Co-pilot to write your draft' prompts on every new doc in MS Word - because I don't think companies are able to grok the widespread disinterest in much of it. I'm still waiting for one that will be non-networked and sit on my desktop to do my tax returns and haggle with phone company bots.

Very few managers get quick promotions for NOT rolling out a high-visibility AI enhancement. LLMs can theoretically fit into an amazing diversity of products. Even if just 10% of managers say yes and the other 90% say no, thats still a lot of shoehorning every year in an attempt to book a “win” for a promotion.