I don’t know what it takes to build a computer, but I know what it takes for me to buy one. The feedback given is all constructive from people who are saying that this product is as it’s currently presented to their taste and the customer is always right in matters of taste.

Also there is a matter of knowing your audience. The website looks top notch to people who build websites not to people who buy expensive coffee equipment. There doesn’t seem to be a single non cgi or cgi-like image of the machine or video of it running. These things a trivial to add, so it’s fair to give OP the feedback that this should be added.

And generally Show HN's posts are taken as a request for constructive criticism, which I think most are.

Specifically, those two tubes that fade into the darkness is just begging for an explanation.

But just from a practical consumer perspective. I want to know more about what the tube and power cable connect to. Since this is designed to be a new novel "compact" espresso machine, I would have higher standards in that regard compared to more conventional machines.

I would love to see the machine in a messy kitchen, where it is used to actually make coffee. Because to be honest, looking at the picture, it looks more like a decorative object than a functional coffee machine. Seeing it in its natural environment shows that it is the machine you use to make your own coffee (you do, right?), give some practicality.

To be fair, no one does that, it is not how marketing works, I guess. But here, it is not a regular espresso machine where we can immediately see how it works because we have already seen dozens of them, so a more practical shot saying "it is doesn't just look good on the countertop, it has a function, and that function is to make coffee".