https://www.cms.gov/marketplace/private-health-insurance/med...
If employers wanted it, insurers would be happy to offer health plans that fully paid every claim with zero denials. This would be enormously profitable for the insurers because they could run those health plans with minimal work. But instead, most employers are constantly looking for ways to cut employee health benefit costs. This means incentives aren't aligned.
The person at the insurer who denies a claim is not making more money because they denied it. The company as a whole might, but not the person denying it.
There are numerous stakeholders who setup the rules - the government, insurance companies, hospitals, doctors, billers, etc.
All of them profit from the current system, but there is no single stakeholder who decides the overall rules.
Fixing it is another matter. Of course that’s not easy.