Likely different legal entities. Johnson & Johnson tried to get out of the talc powder settlement by creating a different legal entity to contain responsibility and damages. A court ruled that invalid but this type of corporate entity manipulation happens all the time. With the vitamin company, it might be that Jones is not majority owner of it but the other owners are sympathetic to him. Giving Jones' ownership stake to the Infowars creditors wouldn't change anything if Jones is not the controlling owner. This is all supposition on my part and perhaps he is the controlling owner but the court for some reason decided not to include it in his bankruptcy assets. It's a weird world when we allow artificial people to exist in the form of corporations.