Reminds me of The Phantom video game console from around a decade ago. That one also promised the universe, with PA declaring their skepticism back in 2003: http://penny-arcade.com/2003/01/22 http://www.penny-arcade.com/2003/08/20/ (the links to the product no longer reference that device -- it never appeared)

There's nothing wrong with civilly expressing skepticism about overly-ambitious claims. This article seems to do a good job of doing just that.