The red car and the blue car had a race

Turn the milk chocolatey

Keep hunger locked up tip lunch

I have tried to avoid adverts for 20 years, but the adverts of my childhood (not just ones aimed at kids - autoglass repair and replace, safe style do buy one get one free, dfs sale ends Sunday, ronseal quick drying wood stain does exactly what it says on the tin)

The brainwashing is sickening.

A golem carved out of butter playing a trombone, an animated blue telephone, a puppy stealing toilet paper, Boddingtons.

Same vibes, different details.

Kids don't have the defenses against manipulation, especially when it's refined by billions in research dollars and decades of work by scientists and psychologists dedicated to exploiting their young minds.

Research has shown that kids (even into their teens) can't tell the difference between ads and content. They don't even know an ad when they see one, and the line between ad and content is often intentionally blurred. I've even seen adults struggle to identify ads when they're right in their face.