Why do consumers think honey is a special food deserving to spend so much money upon it? I never understand it. Also, I am no doubting this specific Forbes-hosted blog (as I call them), but reader beware. I don't think there is any editorial guidance from the main publishing house. You see all kinds of dubious crap posted on that platform! In the last year or so, HN front page now specifically distinguished blog posts from these subsites, versus the main publisher's website.