@pdx yea you nailed it. Most of our users end building a BrandYourself Profile, which is a simple (but pretty) profile that's really well structured around your name, so it generally ranks on your first page. From there we can use the IP addresses of visitors to determine who they are

We could always tell you when someone found that profile and where they came from (they came from FB, or they came from Google after Googling your name", but recently we started mapping the IP address to organizations. That data is really accesible--you can buy a list from most major hosting companies--but it's not really used for this purpose