IBM did lay an egg with Power10, though. They cut corners and used proprietary IP and as a result there are few (are there any?) non-IBM Power10 systems because the other vendors stayed away. Raptor workstations and servers are a small-ish part of the market but they're comparatively highly visible - and they're still on POWER9 (no S1 yet).

They did realize the tactical error, so I'm hoping Power11 will reverse the damage.