That's just divisive rhetoric. Nothing of the sort is happening.

The end goal is to paint the Holocaust as simply one of many historical genocides,

Except it isn't. You may think it's the goal that some people have. But that doesn't mean it is their goal.

And anyway there's no need to "paint" the situation that way because it has been a known and obvious historical point all along.

The simple fact is that there have been countless genocides throughout history. The genocide of European Jewry was definitely among the largest, and was quite distinctive in certain ways.

But unfortunately it was by no means unique, or even a true outlier.

This is just basic history.