Reminds me of when Microsoft's marketing-based product management crazily shoehorned the ".Net" moniker onto everything that the company sold whether it made sense or not. Now the actual .Net technology was pretty nice when everything settled down - but I don't understand now that Microsoft finally managed to make decent virtual machine technology foundation, why they're pushing forward with a path with Windows 8 (ARM) incompatible with Win 8 (x08) why not something a bit closer to run everywhere on a VM?