I remember, as a lowly ICT4 at Apple about 18 years ago, getting very frustrated by meeting after meeting with the director vacillating between option-A and option-B. This was costing us a huge amount of time and no progress was being made aAs we flip-flopped between approaches. Halfway through another fruitless meeting I couldn’t take it any more, and just said “Nik. Director. Direction”. Stunned silence around the table, he got flustered and the meeting ended, but after that we stuck with the current POR.

Afterwards, one of the other guys in the team couldn’t believe I’d said that and got away with it, but a British accent goes a long way in corporate America. Surprisingly so, actually.

All these years later, I’m about to leave Apple (for personal reasons) at the end of the year. So, didn’t get fired :) still, this is exactly what the article is recommending against… I didn’t make a habit of it…