Wealthy people pay much more in taxes than poor people. One use of taxes I am in favor of is "nudges" to achieve desirable outcomes for all. This is an example of that.

Bringing up plane travel is "whataboutism".

True, but not universally. In cities, lower income people living in older buildings are a significantly larger source of tax revenue than corporate parks or the wealthy communities they subsidize. I spend less in sales tax shopping at Costco than someone who eats every meal from a corner store and overpays for singles of everything.

I don't even know what a soda or single roll of toilet tissue costs, but I'd probably be horrified by it because I can afford not to spend money.

The government gets my money on occasion, but they have a chunk of the nation on a subscription plan.