Sure, but then you are stepping into the same arena as PowerBI and Tableau if you go that route. Definitely a valid use case, if you are ready to go up against large, well-established players. If you are going there, you'd really need to understand the market and have some solid differentiators -- "You can upload a CSV" won't be one.

Yeah. Needs to be more concrete.

Then you are selling them something different. These types of customers don't care what brand of tech you use

Correct they come into CSV -> analytics. They don't care if we use Postgres or Mongo.

even analytics or dashboards are likely still too abstract

you are selling them reduced costs, or ideally more income, based on said analytics. Are they going to be able to make sense of the dashboards to make business decisions? I suspect this is where the gap is

Brick and mortar are more concerned with the day-to-day and prefer to outsource secondary operations they are not experts in. They are generally tech shy, so selling them a analytics solution is difficult