speaking for myself, i fly every other week, sometimes i don't care for food, other times i could be hungover or hungry flying into or out of a full workday and meetings. Realizing that a nice hot meal or two are sometimes pretty amazing when flying e.g. Turkish, I personally would love the ex-Virgin America approach (RIP another legend) where I could punch a button on the screen and they would bring a meal on demand if/when i need it, without having to stay awake waiting for the stupid cart or bothering other people too much. But, here we have United that offers nothing.