So by default it will show you popular accounts which is unsurprisingly celebrities. But you just need to not engage with them and follow the people and topics you are interested in.

Once you do the algorithm is TikTok style in its sensitivity i.e. very.

I strongly disagree that if I, a European living in Asia, make a new social networking account it should assume that the things I'm interested in are American celebrities. Which is what happened on Threads. That's a dumb design decision that made me bounce out immediately.

A simple, privacy preserving solution: ask me! When I sign up, offer broad categories like art, tech, sports, celebrities etc. don't put everyone into one "probably likes celebrity gossip" box on signup.

But it's even worse than that. I already have an Instagram account! They know there that I like art, tech, webcomics, music. I know that's all shared with Threads even if I'd rather it wasn't. But my feed is still filled with celeb trash.

Fresh twitter account is fed the same: NBA, celebs, funny videos. You have to “dislike”, mute and block to make your timeline show good stuff.