- Make sure that they get their cut
- Shift the blame of the privacy issues to the app developers since the duopoly is very often targeted in the media on this subject.
Anything else has a lower priority.
I’m an iOS user but one of the reasons I like iOS is because I know that I’ll be able to Sign in with Apple, and pay via the App Store. I recently signed up to a service which charged me for a free trial and I opened a support ticket. They refunded me, and charged me again immediately.
I trust apple and google (rightly or wrongly) to have my back in that situation, but this dev clearly didn’t.
It resolved itself fairly quickly when I got my bank involved, but it took a month from start to finish. I have never, not once, had that issue with App Store managed purchases.