Warby Parker (or, Finding Broken Systems That Are Full of Money)

Re:Warby Parker (or, Finding Broken Systems That Are Full of... by SatvikBeri on Friday July 06, 2012 @02:00PM (#4208909)

There are plenty of brick & mortar stores at the $95 price point in my area. Warby Parker won my business because they had many more styles, better-looking glasses (IMO), and a really strong guarantee (most other stores had a no refunds policy).

I had never heard of Zenni Optical until reading this HN thread, which goes to show you how successful WP's marketing is.

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Re:Warby Parker (or, Finding Broken Systems That Are Full of... by pavel_lishin on Friday July 06, 2012 @02:51PM (#4209115)

They did mention that glasses in physical shops come in two varieties: cheap and boring, or stylish and expensive.

And I, too, am surprised at the lack of marketing done by Zenni; I swear by them now, since I always order the most minimalistic glasses possible - just a nickel's worth of metal to attach lenses to my face.

[ Parent | on HN ]

Re:Warby Parker (or, Finding Broken Systems That Are Full of... by SatvikBeri on Friday July 06, 2012 @04:10PM (#4209403)

Assuming that they have similar manufacturing costs, WP has tons of money for marketing while Zenni probably has almost none.

[ Parent | on HN ]