I feel like Toto is failing with their marketing, since people are not really aware of their products outside of Japan. No good and cheap alternatives either

Toto is failing with their prices. I know they can print money in Japan, but it looks like they don't really want to be competitive elsewhere. Sooner or later someone will persuade the right influencer to start a bidet craze and they will get 10x bigger than Toto overnight.

Yep, this is what I've been thinking!

Duravit aren’t cheap, but are much cheaper than Toto (at least in the UK) whose pricing is kinda outrageous.

I’ve got a Duravit toilet here in the US, and I'm on the hunt for a compatible cold-water bidet seat under $300 on Amazon. I originally went for a Brondell, thinking it would match the shape and dimensions. But halfway through the install, I realized it wasn’t going to fit around the seat connectors. Duravit's own bidet seats are around $1,000-- I'm tempted, but they look like a lot of work to install. I’m starting to wonder if I should just upgrade the whole toilet to a model that comes with a bidet.

Is Toto really that better than others? I have both (very old Toto vs Chinese no-name) and I see no difference.

You can pry my toto drake 2 from my cold dead hands.