Exactly its all messaging and if the messaging is not getting through you need to go where voters are discussing these things (podcasts, youtube shows, tikTok, etc). And they needed to start doing it 2 years ago not 4 months ago.

That was a key element of the Harris platform, but nobody gives a shit. Trump boasts about fixing everything overnight with no specifics, and gets a free pass.

The media definitely didn’t learn that competing for horse-race viewers at the cost of all else gives Trump a large advantage. They all talked about that lesson in 2016, but didn’t really learn it. Clearly, given how they behaved.

Her failure to articulate her platform is her fault.

The words chosen by the Harris campaign, and the platforms on which they were spoken, left 15M - 20M people at home, and flipped a bunch more from D to R.