I can see the idiotic thinking:

"The public wants a straight white man, and they want something more conservative... I know, let's run Gavin Newsom on a pro-business platform!"

It's like the very categories they use to interpret the world have blinded them.

Jimmy McMillan ("The rent is too damn high!"), for example, was the opposite of several of those things, but, if he were still around, he'd mop the floor with Gavin Newsom in an election.