Re:Ask YC: $1000 to advertise my startup
by alain94040 on Sunday January 18, 2009 @08:18PM
(#439896)
You can use adwords on the partner network (not search traffic, but targeting other sites) and pay a very low CPC ($0.05). Google will eventually spend it for you and you'll get quite a few visitors from it. Not super-high quality, but may get you started.
http://FairSoftware.net: where geeks are their own boss
Advertising on relevant blog would get you a better reach.
Beyond that a well chalked out email marketing and as others mentioned heavy social media penetration would work for this.
Additionally adding some kind of a virality into your product to increase word of mouth, some interesting ways where people would find it useful or intuitive to forward it to friend would work.
Finally, a very aggressive seeding from your own team - send it to all friends, repeatedly request them (if they would and if no, why not) send it to their first circle.