Advertisers left because they didn’t want their ads showing up next to extremist content. There have always been political criticisms about ads but they rarely get traction, but no ad exec wants to see their ad next to some guy talking about the need to provide a safe place for white children. Getting rid of the people who used to keep that from happening was a very shortsighted cost savings.

Then Musk decided to sue companies who stopped advertising. That might indulge his sense of entitlement but it also sent a message that the safest move is not to do business with X because you can no longer predict what they’ll do if he thinks you should be giving him more money.

https://www.pbs.org/newshour/nation/musk-sues-advertisers-ov...