Exactly. That’s why I never understood Gemini. It is in a zero-sum game with Search.

Google is trying to beat potential competitors to the punch. They hold the search market, but if people start querying AI instead of searching they need a product in that space of they'll lose their lead.

I just got back from a job where my tech used AI on his phone every time he needed to search for something. The results were hilariously bad, but if things keep improving one day they might not be. Google needs to be ready for that.

They are embedding Gemini results at the top of search. How is that not integration between them?

One thing I will always admire Apple for is being willing to essentially kill the iPod with the iPhone in 2007. No other company I've seen has been willing to kill their cash cow so thoroughly and so profitably.

Eh, Zuck did the same with Instagram/Facebook: “If we don't create the thing that kills Facebook, someone else will.”

Hate to break it to you, but Zuck didn’t create Instagram. Buying out a threatening competitor is not the same sort of risky move as what Apple did with the iPod/iPhone.

> Hate to break it to you

Do you?

> not the same sort of risky move

I don't see it as materially different. I also don't consider this to be an example of either of them being genius visionaries. I actually think it's an extremely straightforward tactic to cannibalize part of your business to break into another bigger market.

Apple didn't stop selling iPods, you know? I don't really get why it was more risky for Apple to market the iPhone than for Facebook to decide not to shut down Instagram once they acquired it.

The differences in the literal creation of the entity are immaterial to my point.

> don't see it as materially different

You don't see the difference between creating and buying?

> Apple didn't stop selling iPods, you know?

Read The Innovator's Dilemma. Apple launching the iPhone would be equivalent to Google, today, replacing a list of search hits with, at most, three answers.

I love hacker news.