Re:Earbits Online Radio and "Promoted Spins"
by earbitscom on Wednesday July 04, 2012 @03:19PM
(#4200558)
Edit: Earbits IS really happy with that sort of ROI.
If it stayed like that at just 10 times the scale, an artist could make $890 in net monthly profit, which is nothing short of a miracle for most musicians. At 100 times, a very attainable goal, it's a complete game changer.
Re:Earbits Online Radio and "Promoted Spins"
by brandnewlow on Wednesday July 04, 2012 @03:35PM
(#4200622)
Right. Curiously, the article doesn't say whether the musician intends to try a campaign at a larger scale. I posted a comment over on the article asking this. I assume your folks are talking to him, too.
Cost: $29
Promoted plays: 1,800
New Facebook Likes: 31
Mailing List Signups: 24
Sales from Facebook Fans: $24
Sales From Email Signup: $65
Profit: $60
Promotion #2
Cost: $29
Promoted plays: 1,800
New Facebook Likes: 28
Mailing List Signups: 3
Sales from Facebook Fans: $20
Sales From Email Signup: $38
Profit: $29"
That's pretty terrific ROI I'd say. User spent $58 and got 59 FB likes (let's say those would cost $1 each to get via FB), 27 mailing list signups (let's say those would cost $2 each to get through other means), plus an actual $147 in music sales.
So the user spent $58 and got back about $260 in value.
Earbits should be pretty darn happy with that sort of ROI.