I heard it firsthand from my last company's head of digital marketing, who was the most key decision maker in that area there. These Salesforce sales guys, it seems, are able to spend lavishly on literal wining and dining, which is probably very effective in terms of getting them to win over other teams on why they should add on (insert SF service here) to increase deal size.

The last negotiation I was there for, for instance, in late 2021, the SF guys were pitching (hard) a product called "Salesforce Einstein" which was promised to be everything to everyone. I see they are now calling it "AI" which wasn't the main way they described it then before AI was such a hot buzzword. I think it was just branding for some kind of marketing workflow tooling, but to hear them tell it, it would do anything we could imagine.