I have to think economies of scale are coming into play for Apple. They can cut deals for chips and other components at a scale no one else is really capable of and they have the luxury of being able to pay up front in advance if they need to.

I mean yes for sure but apple always had a high margin. I'm pretty sure they did not suddenly become 'nice'.

Would be interesint to know though if the margin stayed the same and they literaly just save a lot of money.