The Next Microsoft

Re:The Next Microsoft by blhack on Tuesday July 03, 2012 @07:38PM (#4196832)

Are you allowed to give your students assignments that involve redesigning existing brands?

I did not go to school for design, so I really have no idea if this is allowed, but what would happen if you told the students that their assignment was to create an ad for Nike?

I'd jump at something like that.

[ Parent | on HN ]

Re:The Next Microsoft by cdcarter on Tuesday July 03, 2012 @11:40PM (#4197474)

It's, in fact, fairly common. Some companies even go so far as to ally with the AAF and other organizations for national competitions.

[ Parent | on HN ]

Re:The Next Microsoft by mturmon on Friday July 06, 2012 @12:39AM (#4206330)

Here's some example student projects from a leading design school:

http://www.artcenter.edu/accd/gallery.jsp

Refresh a couple times to see more. Many are commercial, and some of those are for established brands.

[ Parent | on HN ]

Re:The Next Microsoft by mehulkar on Wednesday July 04, 2012 @01:44AM (#4197810)

It's not the assignment that matters, it's the initiative that matters. Giving students the assignment to do something awesome isn't any different from giving them an assignment to do something ordinary.

[ Parent | on HN ]

Re:The Next Microsoft by imaan988 on Tuesday July 03, 2012 @07:56PM (#4196888)

Or if you can't do that, tell them to invent a competitor and brand that?

[ Parent | on HN ]

Re:The Next Microsoft by blhack on Tuesday July 03, 2012 @08:54PM (#4197047)

I don't think that works as well. Doing an ad for nike feels cool, and you get to brag about it on your facebook page.

[ Parent | on HN ]