Well, somebody may care, and by random chance or a strike of luck they may just hire somebody whose opinion is worth hearing... I am just saying we shouldn't assume it upfront just because there's a bunch of guys that is paid for doing it. If there's a blog on the internet and it is interesting, I read it. If not, I ignore it. I don't stand in awe or cower in reverence just because some guy has a blog. Same should be done for opinion pages - it should be afforded reverence only after proving its worth, not upfront.