My 70+ year old aunt and 75year old mom (at the time) were using the very first (heavy and clunky) iPad. It was a device that immediately appealed to certain people for who full on computing was too much, when all they wanted to do was reading newspapers, websites, watching photos.

I cannot see this with a VR headset. It's a very geeky limited market, no matter the price point. But ESPECIALLY at Apple's price point.