Microsoft Writing Off Nearly All of the $6.3 Billion it Paid For aQuantive

Re:Microsoft Writing Off Nearly All of the $6.3 Billion it P... by calbear81 on Monday July 02, 2012 @09:28PM (#4191998)

I didn't mean you get your clients to try things without telling them. I meant get them into pilot programs to find more incremental places to acquire new customers.

In regards to creative, Avenue A | Razorfish was a combination of two distinct skillsets. Avenue A handled media buying which in most cases is more important to the success of a campaign than the creative and the Razorfish part was the "creative" side of the agency that worked on all of the campaign assets, etc. Both sides worked together to ensure that the creative was right for the audience (media).

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Re:Microsoft Writing Off Nearly All of the $6.3 Billion it P... by fungi on Monday July 02, 2012 @10:11PM (#4192145)

> you sucker someone in our org in to some shit like this

Didn't think they would secretly do that.

Ulterior motives of corporate overlords, be they pushing Silverlight or pulling us into a msn search strategy are a recipe for friction.

That said i'm not in marketing, not in the US, and we are a small org with limited resources that is perpetually screwed around by agencies, so my views are probably of limited value.

[ Parent | on HN ]